A COLLECTION OF SOME OF MY
GRAPHIC DESIGN
The Hillman Group
Marketing & Advertising ∙ Digital & Print Design ∙ Parts Catalog Editing ∙ Branding ∙ Package Design
The Hillman Group is a conglomerate of hardware related brands, that offer a wide range of products, including automated engraving machines, protective gloves, outdoor hardware and specialty fasteners. Odds are, if it can be found in a hardware store, Hillman makes it.This means I had the opportunity to work on a diverse line of products and projects. These projects followed each brand’s standards closely and included print & digital ads, product sell-sheets & brochures and product package design.
Westarm Home Health & Physical Therapy
Branding ∙ Graphic & Website Design ∙ Info-graphic Reports
Westarm Therapy was in need of a branding overhaul, so working closely with their VP and marketing team, together we brought their company’s brand standards into the 21st century. They were in need of a new Home Health logo to differentiate their Physical Therapy company from their new Home Health division so I designed a new logo to help with their marketing needs. After several different design iterations, we eventually decided on one that was easily recognizable and that matched their current branding. The new brand standards were applied to everything that I designed for them including their new website, social media posts, digital ads and internal marketing / website usage reports.
Fox Run Drive-Thru
Branding ∙ Graphic & Website Design ∙ Print Ads ∙ Digital Ads Campaign
I explored possible branding and naming options for a new drive-thru carryout business, located in a small tourist town in Indian Lake, Ohio. The first image in this gallery illustrates some of the graphics created in the 1st round of brainstorming that we underwent while deciding on a cohesive theme and name for the business, eventually deciding on the name Fox Run Drive-Thru. The next two images show ads designed for placement in local menus, newspapers and social media advertising. The last set of graphics were posters designed with the company’s branding in mind and then printed at 3’x5′ and displayed in the drive-thru.
Studfix Clamp
Branding ∙ Graphic & Website Design ∙ eCommerce ∙ Packaging Design
The Hush Studfix Clamp is an automotive exhaust part that is designed to replace and repair rusted manifold studs. After establishing an e-commerce website for online sales, I was tasked with designing packaging and installation instructions to be sold with the kits. The kit’s UPC, part number and barcode needed to be easily legible, for Fulfillment By Amazon, and the included instructions had to be short, concise and informative.
Skinny Hendrix
Graphic Design
The Hush Studfix Clamp is an automotive exhaust part that is designed to replace and repair rusted manifold studs. After establishing an e-commerce website for online sales, I began designing packaging and installation instructions to be sold with the kits. The kit’s UPC, part number and barcode needed to be easily legible, for Fulfillment By Amazon, and the included instructions had to be short, concise and informative.